The American Journey
Role: Creative Director | Editor
Studio: o2 Creative Solutions
Client: Toyota
In the summer of 2018, I was fortunate enough to embark on a grand journey. Toyota had a big interest in showing the world their commitment to production within America and the economic impact they were helping drive in communities around the country. I set off with our production team on a 2 month long adventure across the states to document and share the stories of not just Toyota as a company, but the people that make Toyota what it is. Starting in Indiana, we criss-crossed the Toyota production line to West Virginia, Tennessee, Mississippi, Alabama, Texas and California. Lots of small airplanes and early call times later, we created the series “The American Journey” for Toyota’s social media sites. Some jobs are very hard work, and this one was no exception. But the insight, spirit of camaraderie and work ethic of all the people I was able to meet and interview made a huge impact on me that I am very grateful for.
